The quality of a brew depends on the following factors (in no
particular order):
1. Time since grinding the beans.
2. Time since roasting.
3. Cleanliness with brewing equipment.
4. Bean quality.
5. Water quality.
Fact: If you are buying "good" coffee, bean quality is
the least important of these factors. The best bean will taste
bad if any one of these other characteristics is out of place.
Not all beans are equal but the other 4 keys to quality will
even the field. I will take a lesser coffee that has been
freshly roasted and ground any day over coffee that was roasted
and ground then left to get stale no matter how good it was when
it was fresh.
Fact: A coffee can in the supermarket often contains large
amounts of robusta, low quality Arabica beans and past crop
(old) beans. To make things worse there is no way for the major
coffee companies that roast and ship all over the country to get
you truly fresh coffee.
Fact: Once you have freshly roasted and ground coffee, good
water and equipment free of oil residues from the last brew,
quality of beans makes a huge difference.
NOTE: A coffee can in the supermarket often contains a blend of
Arabica and robusta beans while most coffee houses sell only
Arabica beans. Arabica beans are usually flavor rich, while
robusta beans have more caffeine, less flavor and are cheaper to
produce. The exception to this rule is that some very good
espresso coffees will have small amounts of the highest quality
robusta beans on the market. This is not a guarantee that a
coffee house will have any better coffee than the diner down the
street. If any of the previously discussed items, such as
cleanliness or freshness, are not in order then the best coffee
can be made to taste bad.
When you buy coffee, whether in a coffee house or in a
supermarket, you want to get 100% arabica, except for espresso
blends, which may be a combination of both. Whether good quality
robusta improves the flavor of espresso is up for debate but in
all likelihood this is a debate that will linger for quite some
time.
For freshness, in a coffee house it is better to buy popular
blends that move fast, while in a supermarket vacuum packaged
containers with expiration date are your best bet although all
canned coffee will be stale to some extent. It should be noted
that in order to vacuum pack coffee industrial coffee producers
actually let the coffee sit before it is packed. As soon as
coffee is roasted it starts to release CO2 in a process called
outgassing. This actually helps to protect the bean from
staling. Unfortunately for the people vacuum packing coffee or
putting coffee in tins this also will inflate the bags. This
outgassing is the reason that you will see one way valves on
some coffee bags. These valves allow the CO2 to escape while
keeping oxygen out of the bag.
Chances are you will not get truly fresh coffee in a
supermarket. This is an absolute fact if it is pre-ground. In a
coffee house look for a shop that roasts in-house and ask what
was roasted that day. If the person behind the counter does not
know, ask to talk to someone who cares about coffee. If no one
knows, go somewhere else. As a side note, it should be mentioned
that coffee is at its best after a rest of a few hours. This is
one of those places that a knowledgeable roastmaster can help
you. As a general rule most coffees are improved with a rest
time of 12 to 24 hours. Some coffees, particularly musty or
earth coffees actually mellow for the first two to three days
making a longer rest better.
A final point is for best results grind your own coffee. Buying
fresh and then having it ground defeats the purpose. Ground
coffee only lasts a few hours or one day at the most.
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